About Amazing Design — Three Generations of Bespoke Furniture & Reupholstery, Based in New York
Amazing Design by Dr. Sofa is one of America’s most trusted names in custom furniture and professional reupholstery — and the story behind it spans three generations of master furniture makers. Founded in New York City in 1988, our family has been building and restoring furniture by hand for over 35 years, serving homeowners, interior designers, architects, hotels, restaurants, and commercial clients across the country. What began as a single workshop in NYC has grown into a nationally recognized studio with operations serving New York, New Jersey, Pennsylvania, Chicago, Boston, Washington D.C., and Virginia.
Three Generations of Furniture Craftsmanship
Amazing Design is not just a business — it’s a craft legacy. Our family has been building furniture for three generations, passing down techniques, standards, and an obsession with quality that no factory or catalog brand can replicate. From hand-cut frames and hand-tied springs to precision CNC fabrication and fine upholstery finishing, every method we use carries decades of refinement.
Our grandfather’s generation built furniture the old way — entirely by hand, with an understanding of materials and structure that came from years of apprenticeship. That same foundation is what guides every piece we build today, now amplified by modern technology, premium materials, and a team of craftsmen who share that same standard of excellence.
When you work with Amazing Design, you’re not hiring a furniture company. You’re engaging a three-generation craft tradition built in New York City.
Who Is Amazing Design?
Amazing Design — operating under the Dr. Sofa brand — is a full-service custom furniture and reupholstery studio headquartered in New York City. We specialize in handcrafted, made-to-order furniture and professional reupholstery for both residential and commercial clients nationwide.
Every piece we produce is built from scratch in our New York workshop. No catalog. No shortcuts. We work directly with each client to understand their vision, then engineer it to perfection — from frame construction and foam selection to fabric sourcing and final finish.
We are trusted by some of the most recognized names in hospitality, retail, government, and design — including Adidas, WeWork, Hotel Plaza, American Dream Mall, Delta Air Lines, GF55 Architects, USPS, Conductive Coaching, and 2 Spring Restaurant.
Notable Projects & Success Stories
Over 35 years and 10,000+ pieces, Amazing Design has delivered some of New York’s most memorable furniture installations:
Grand Lobby — Custom Curved Velvet Sofa & Seating Installation
A landmark lobby installation for a luxury residential tower featuring a fully custom curved velvet sofa, matching ottomans, and accent chairs — designed and fabricated entirely in our NYC workshop.
Delta Air Lines — Newark Airport Lounge
Custom upholstered lounge seating for one of the nation’s busiest airport terminals, built to commercial durability standards with a premium aesthetic finish.
American Dream Mall, NJ — Commercial Seating Program
Large-scale custom seating fabrication for one of the largest retail and entertainment complexes in the United States.
Adidas NYC Showroom
Custom furniture and seating for the iconic sportswear brand’s New York showroom, blending functionality with premium design.
NYC Luxury Apartment — Full Residential Furnishing
Complete custom furniture program for a Manhattan luxury apartment — custom sectional sofas, dining chairs, accent chairs, headboards, and window treatments.
GF55 Architects — Office & Showroom
Custom fabrication for one of New York’s premier architecture firms, from office seating to showroom statement pieces.
Hotel Plaza — Hospitality Seating
Custom upholstered furniture for a landmark Manhattan hotel property, engineered for both luxury and commercial durability.
Featured in the Press
Amazing Design’s craftsmanship and legacy have earned recognition beyond our client base. Our work and expertise have been featured in media coverage highlighting New York’s finest furniture artisans, the revival of bespoke furniture making, and the intersection of traditional craft with modern technology. Our AI Reupholstery Visualizer — the first of its kind in the industry — has drawn attention as a pioneering tool that lets clients see their furniture transformed before a single stitch is placed.
For press inquiries, contact: [email protected]
What Do We Specialize In?
- Custom Furniture Design & Build — Sofas, sectionals, ottomans, headboards, dining chairs, banquettes, and commercial seating — all handcrafted to your exact specifications
- Professional Reupholstery — We restore and transform existing furniture using premium fabrics, leathers, and velvets, extending the life of pieces you love
- Commercial & Hospitality Furniture — Lobby seating, restaurant banquettes, hotel lounge chairs, office seating, and showroom installations built to commercial standards
- Interior Designer & Trade Services — Trade pricing, consultations, priority scheduling, and white-glove delivery for design professionals
- AI Reupholstery Visualization — Our free AI visualizer lets clients see exactly how their furniture will look in a new fabric before a single stitch is placed
Where We Operate
Amazing Design was founded in New York City and our main workshop remains in NYC — but our reach extends far beyond the five boroughs. We serve clients across the entire northeastern United States and beyond, with active operations in:
- New York City — Our headquarters and main fabrication workshop
- New Jersey — Full service including American Dream Mall, residential, and commercial clients
- Pennsylvania — Philadelphia metro and surrounding areas
- Chicago, IL — Commercial and residential projects throughout the Chicago metro
- Boston, MA — Custom furniture and reupholstery for Boston’s design and hospitality community
- Washington D.C. — Government, commercial, and residential projects in the capital region
- Virginia — Northern Virginia and the greater DC metro corridor
- Nationwide — White-glove shipping and installation available anywhere in the United States
📍 HQ: New York City, NY
📞 1-888-837-7632
✉️ [email protected]